Tableau’s acquisition of Narrative Science promises redefined future of data and analytics

Outsource-Salesforce
2 min readDec 22, 2021

Tableau, a Salesforce company, has announced the acquisition of Narrative Science, the world leader in data storytelling technology recently.

At the recently concluded Tableau Conference 2021, the leaders spoke about unlocking the power of data in helping businesses make data-driven decisions to succeed in the digital-first world.

So, to make everyone able to access, understand and communicate with data, Tableau needs new approaches and partners to reach out to everyone in natural ways.

The acquisition of Narrative Science is a step closer to realizing this vision.

About Narrative science

Narrative Science is a business intelligence company specializing in data storytelling using Artificial Intelligence.

Headquartered in Chicago, this company has come a long way in listing itself as one of the top 50 pioneers in the world bringing about the AI revolution. Narrative Science has been a partner with Tableau since 2016 and has recently signed a definitive agreement to be part of the Tableau team within the Salesforce platform.

The core aim of the Acquisition

In the era of digital transformation, more and more data is produced than ever. It’s high time for businesses to tap into the potential of the data and gain insights from them to succeed in the future digital world.

According to Gartner, “By 2025, data stories will be the most widespread way of consuming analytics, and 75% of stories will be automatically generated using augmented analytics techniques,”

As businesses strive to be more data-driven and digitally resilient, the next few years are going to be critical. They must have everyone acquire the right data skills and apt analytics technology to accelerate the path of becoming data-driven.

Incorporating Narrative Science’s automated data storytelling capabilities into Tableau’s analytics platform, Salesforce aims to bridge the data literacy gap and completely reimagine the future of data and analytics. The combined capabilities of both leaders will help to reach out to people unaware of the right data usage by translating data analysis into human languages and thereby helping everyone succeed in the digital-first world.

Final Thoughts

Well, that was all about the latest acquisition by Salesforce via Tableau. Stay connected with our blogs to get the latest updates from the Salesforce world.

And, for transforming your business with the right Salesforce consulting partner in UK, trust Outsource Salesforce to be your ultimate guide. Visit our website and explore our result-driven services today!

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